Services: Online PR
Traditional Book Promotion + Online Book Promotion = Total Book Promotion

Every publisher wants their authors to explore the possibilities of an online book promotion campaign. That can be a challenge, since few publishers -- in fact, few book promotion specialists -- are up to speed on the opportunities that online book promotion campaigns present.

At S. J. Miller Communications, no book promotion campaign is complete without an online book publicity effort. We offer:

Comprehensive email campaigns. Email is rapidly replacing the telephone as many journalists' preferred method of communication. Our online book publicity tools include a proprietary—and ever growing—email database of top television, radio, newspaper, magazine, and new media contacts. To begin, we adapt your conventional media kit to create a powerful electronic pitch that journalists can easily scan. Then we email your story idea to hundreds of producers, hosts, and editors who welcome well-crafted electronic submissions. We also manually submit your story idea to selected national media outlets via their web sites. Finally, we follow up by arranging interviews or sending out materials that journalists request. We reach journalists instantly -- as news stories are breaking that tie into your topic -- and let them know that you're just the expert who should be on the air, in print, or online now! Ask about our cost-effective Instant Response Media Campaigns.

Publication of press releases. If you have news that you want to get out immediately to potential readers, there's no reason to rely on a media gatekeeper (that is, a producer or editor). You can publish and disseminate your media releases through "banks" -- many of which reach subscribers with a proven interest in your topic via RSS feeds.

Social Bookmarking. We ramp up the attention your published online press releases receive by using such social networking sites as Digg, StumbleUpon, and Spurl to tag them and point additional readers to them.

Book reviews. When it's too early, or too late (or you simply want to reach a high-targeted audience), to pitch your book to conventional reviewers, you can seek online book reviews. Bloggers, Webmasters, and Amazon reviewers comprise part of our target audience for onilne book reviews.

Promoting your book trailers (or multimedia shows). You upload your book trailer to YouTube and other video-sharing sites, and then use social bookmarking sites to tag them to reach an even larger viewership.

Promoting sweepstakes. We use our resources to let Web surfers know about your contest to bring even more visitors to your site.

And more!

Learn about our traditional book publicity services.

S. J. Miller Communications | P.O. Box 834 | Randolph, MA 02368-0834
E-mail: staceyjmiller@bookpr.com | 781-986-0732